Precocity worked with Axway to design, develop and launch, a new corporate web presence which reflected their evolving value proposition to the marketplace.
Like many companies with diverse offerings, Axway’s primary challenge was to provide an experience that worked for prospects and existing customers alike. Secondarily, Axway’s portfolio of offerings range from financial institutions and government, to small development shops and internal IT organizations. The corporate site also served as a singular point of entry for various internal portals which served customers and partners alike. Designing an experience which was both compelling and valuable, was a unique challenge for Precocity.
One of the bigger challenges was establishing an IA that made it easy for all of their audiences to find what they were looking for and engage with Axway.
Precocity worked with Axway to understand the most effective approach to mobile content consumption. In the end, responsive web was identified as the ideal solution.